GENETICS
Highly skilled geneticists have replaced the individual farmer in the reproduction of today's
chickens and turkeys.

Large breeding farms employ staff geneticists to assist in and direct their breeding
programs, which include bird selection through advanced blood typing methods as well as
the computerized compilation and analysis of records.

Today's large, nationwide hatchery corporations employ numerous geneticists -- as well as
managers, salesmen and servicemen -- to insure that they are producing top quality birds.
Time and research have proven that the biology and principles of incubation are just as
important as the mechanics of an incubator.

The thrill of new discoveries awaits those young people with an interest in the life sciences.
Amazing progress has been made in past years, but more is yet to come in the
reproduction of chickens and turkeys.

Training should include a background in basic poultry science with specialization in
genetics. Added opportunities exist for those who combine these talents with the various
phases of hatchery management.

PHARMACEUTICALS
Disease control is vitally important in the highly competitive poultry industry, where rapid
growth and intensified production demand that disease losses be held to a minimum.
Though some disease problems have been solved, and others are partly solved,
considerable more research is needed. This affords college graduates wide latitude of
personal choice and broad opportunities to express personal talents in specialized research
laboratories.

The combined research of bacteriologists, pathologists, serologists and others are pooled
by large pharmaceutical companies to develop the vaccines, drugs, and feed additives to
solve these complex disease problems.
Pharmaceutical firms also need trained young people in sales, service and
communications. The efforts of scientists would be wasted without this vital link in the
industry's chain.

Training for the pharmaceutical field generally requires undergraduate study, and -- in some
cases -- graduate work leading toward a doctorate degree in veterinary medicine or other
specifically related fields.

NUTRITION
Experts predict that the well-fed hen, or turkey, or broiler receives a more scientifically
balanced diet throughout life than do most humans. And, as the industry becomes more
advanced, nutritionists are challenged more and more to discover new combinations of
feed ingredients to meet the producer's needs.

Their job does not end with merely finding new scientific nutritional facts, however. They
must also help discover the most economical source of ingredients and assist in combining
these ingredients into skillfully balanced feed formulas.

There are equally fine opportunities for young people in sales, service and management
among the highly competitive feed companies. These large concerns must also give the
producer service and provide him with information on management techniques in addition
to selling feed.

A nutritionist's training generally requires advanced degree work, while the sales and
service field requires a knowledge of technological subjects in addition to business training.

ENGINEERING
Through the efforts of agriculturally-oriented engineers, the poultry industry is further
advanced toward complete automation than any other livestock enterprise. Yet, more is still
to be done.

Young men and women are needed to design and build the automated poultry equipment
of tomorrow, and still other engineers are needed to supervise actual construction. Though
these people are primarily engineers, they must have a basic knowledge of the product and
its ultimate use.

Excellent opportunities also exist in the sales and service fields. Large manufacturers of
poultry equipment are constantly seeking young persons with a combined knowledge of
poultry technology, sales ability and mechanical aptitude to sell and service their line of
products.

Training for these areas should include mechanics, electricity, design and general
agricultural engineering, as well as some back-ground in poultry science and business.

PRODUCTION
To be successful, young people should obtain a college education to properly prepare
themselves for coping with the complexity of modern poultry production.

Such success requires that a producer have a firm foundation in technological husbandry
– including genetics, nutrition, disease control, business principles, equipment and the
many other aspects of commercial enterprises. A knowledge of the marketing chain and
the economics associated with marketing are necessary.

A very large investment is required for starting the operational ownership of a chicken or
turkey ranch large enough to provide economic stability. This is a major problem for young
people to overcome, but it IS being done!

The industry trend to specialization and integrated units has increased the demand for
trained farm managers who can solve production problems, direct employees and
supervise business operations. These farm managers often acquire ownership, thus
providing young people with another avenue to eventual self-employment.


FOOD SCIENCE & PROCESSING
The future growth of the poultry industry is closely associated with advancements in food
manufacturing technology. There is a large demand for well trained poultry food scientists
with this capability. Managerial skills are a major asset due to the interrelationships and
management of individuals in the processing and further-processing plants.

This type of career offers the potential for rapid career advancement for the poultry science
graduate. It requires a strong science background which provides ample opportunities for
advanced graduate study and career enhancement.


AGRIBUSINESS
Agribusiness is the supplying of producers with the services and materials necessary for
production, including the processing and marketing of products to meet the consumer's
needs.

Commercial banks and other finance institutions, including accounting firms, need
agricultural representatives in major poultry areas to assist producers with management
problems.

Increased emphasis is being placed upon packaging and merchandising farm products by
private business, cooperatives, industry organizations and governmental agencies, thus
providing young men and women with many promising careers.

Likewise, the fields of mass communications and public relations offer many positions for
college graduates with journalistic abilities and poultry knowledge -- young people who
know the "language of agriculture" and can explain it in simple terms to the general public.
Specialized training is necessary for these various fields as well as a solid background in
both business and poultry science.

Poultry production operations, are increasing in volume to meet the demand of our
exploding population. Such technological advancement has increased the demand in ALL
segments of the industry and allied fields for more trained individuals, creating a serious
problem for the industry.

CHALLENGES
Challenges go with the problems, and many of the current problems will be solved by the
imaginative minds of young people who select careers in poultry science. Those who can
meet these challenges creatively and productively, will find excellent opportunities for
professional growth.


ATTRACTIVE POSITIONS

These positions are not "lack-luster" jobs; they include such career fields as research, sales
and service, management, engineering, production and food science technology, business,
merchandising and public relations to name a few.

Salaries are equally attractive according to the employers. The average graduate entering
the commercial job market will find salaries better than most available in agriculture.
Nor are the fringe benefits forgotten. Paid vacations, profit sharing, bonus plans, company
credit unions, stock purchase, housing, health services, medical land life insurance,
holidays and retirement are all listed among employee incentives.